Using Innovation to Remain Competitive, Technology Industries

with Professor Michael A. Cusumano from Massachusetts Institute of Technology (MIT)

Join MIT Professor, Michael Cusumano, to tackle the simultaneous challenge of “innovation and commoditization” and the growing demand for new products, features, and services, at low prices or even free which has occurred in many high-tech industries. He will draw examples from the automobile, software, and consumer electronics industries that have demonstrated the ability to perform well over long periods of time, including Toyota and Microsoft as well as Intel, Apple, Google, IBM, and many others. 

Take the opportunity to ask questions, meet potential collaborators and be inspired with Professor Cusumano’s principles for ‘Managing Strategy and Innovation in an Uncertain World’.

Professor Michael Cusumano, author of recently published book Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World, has taught at MIT since 1986. He is the SMR Distinguished Professor of Management and head of the Behavioral Sciences Area at the MIT Sloan School of Management as well as Professor of Engineering Systems, MIT School of Engineering. He is also a director of Patni Computer Systems (India) and Eliza Corporation (USA), and a board advisor to FixStars Corporation (Japan). 

Refreshments will be provided.

£10 per ticket, £15 for a ticket and Professor Cusumano's book Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World. Profits from the event will go to local charity Forever Manchester.